0 Tweet Branding needs to be authentic. Branding must be believable. Your brand must be on the same page as your companies promise. Think carefully about changing it for an existing business. FULL ARTICLE Tags: Back to Top Recent PostsCree Sheds Light on Development of a 200-Lumen-per-Watt Luminaire PrototypeHappy Valentine’s DayHow Does A Small Business Re-Brand Itself?