Turnkey – Brand Pivot

Project Summary

All the way from concept to completion, Your Lighting Brand worked strategically to ensure that the new logo and brand standards continued to tell the story about who Midwest Lighting Group was and what they stood for. We used three main color swabs to symbolize their “3-E” strategy and used the color overlap to show how their business strategy works together. The white space in the center is intended to symbolize purity and translate into clean & efficient energy solutions.
Midwest Lighting Group
To perform a pivot and provide a complete re-branding exercise.
July – 2013
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