You have friends, followers, likes, and shares, depicted in icons, avatars, notifications, and numbers. But what would social networks look like if you could peer into the machine and actually see the cliques? This is exactly what visual artist Alex Dragulescu, formerly of MIT Media Lab, was wondering when he started working on Ekisto–an interactive visualization of the communities behind StackOverflow, Github, and Friendfeed. In Ekisto, you can toggle between these social networks, where each person is his or her own building, grouped by various measurable associations and interactions. The taller the building, the more significant role that person plays in its respective community.
So, the question is…if you could use real data from Social Media Networks, and display 3D renderings of your companies social popularity…how popular would your lighting company be?