BUILDING A STRONG FOUNDATION
An Agent and an Architect. Jonathan, the Agent, was able to see firsthand the rapid changes taking place within the lighting industry. He was also able to see how lighting companies would need to strengthen their core brand and adapt as the evolution of lighting manifested itself through modern trends and technologies. Rob, the Specifier, understands the value of design and the exponential correlation between a strong
brand, quality of product and the perception it takes to make a convincing sale. Separately, the two were Selling Lights and Creating Environments. Both value design. Both embrace technology. Both understand the importance of lighting. Together, a new business was discovered and a team was assembled to help Lighting Companies across the globe build stronger brands.
To support the advancement of lighting through communication, design and technology.
Technology is continually challenging how we communicate, redefining consumer behaviors, and demanding economic efficiency. Your Lighting Brand takes advantage of current technological advancements to provide the lighting industry with access to transformational branding, marketing, and sales solutions.
Your Lighting Brand has developed a team that brings together professionals from within the lighting, design, and advertising industries. Together with our customers, we form a renaissance team dedicated to advancing their brand.
Complete Brand Management
Your Lighting Brand offers its customers with a full service, process based approach to achieving their brand goals. We offer expert knowledge within Print & Digital platforms and seek to provide our customers with long-term brand solutions.
Your Lighting Brand believes that design has tremendous value. Within any competitive marketplace, customers are seeking reasons to purchase one product over another. The very essence of a strong brand can alter consumer behavior and ultimately affect the outcome of a sale.